Last updated: 6 March 2026
Wayhop (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, share, and protect your personal data when you use https://wayhop.co.uk (the “Website”), including when you request quotes, book private hire transport, create an account, or contact us.
1. Who We Are
Wayhop operates the Website and private hire booking service at https://wayhop.co.uk and acts as the data controller for personal data processed through this service.
2. Personal Data We Collect
We may collect:
- Identity and contact data: name, email address, phone number.
- Booking data: pickup and drop-off locations, date/time, route details, selected vehicle, journey preferences, booking references.
- Account data: login/account details and booking history (if you create an account).
- Billing and transaction data: billing address and payment status/details needed to process payment (we do not store full card details ourselves).
- Communications data: messages you send us (forms/support requests).
- Technical data: IP address, browser/device data, and website usage/cookie data.
- Marketing/referral data: UTM/referrer/session attribution data where enabled.
3. How We Use Your Data
We use personal data to:
- provide quotes and bookings;
- manage and fulfil private hire services;
- process payments and refunds;
- communicate booking updates and customer support;
- prevent fraud, misuse, and security incidents;
- comply with legal, tax, and accounting obligations;
- improve website performance and user experience;
- send marketing communications (only where lawful).
4. Lawful Bases (UK GDPR)
We rely on:
- Contract: to provide transport services you request.
- Legal obligation: to keep records and meet legal/regulatory duties.
- Legitimate interests: to run and improve our service, prevent fraud, and manage customer support.
- Consent: for non-essential cookies/marketing where required.
5. Who We Share Data With
We may share data with:
- drivers/subcontractors fulfilling your booking;
- payment service providers and gateways;
- IT/hosting/platform providers (e.g., website, booking, and e-commerce systems);
- mapping/location providers (e.g., services used for address lookup/routing);
- professional advisers and regulators/law enforcement where legally required.
We require processors to protect your data and use it only for agreed purposes.
6. International Transfers
Some service providers may process data outside the UK. Where this happens, we use appropriate safeguards (such as adequacy regulations or approved contractual clauses).
7. Data Retention
We keep personal data only as long as necessary, including:
- booking and transaction records: typically up to 6 years (or longer where legally required);
- support communications: usually up to 24 months;
- unused quote/session data: usually shorter operational periods.
Retention may be extended for disputes, legal claims, or regulatory reasons.
8. Cookies and Tracking
We use cookies and similar technologies to run the Website and booking/checkout process.
- Strictly necessary cookies: required for core site functions (cart/session/security).
- Analytics/attribution cookies: help us understand traffic and bookings.
- Marketing cookies: only where used and where you have consented.
You can manage cookies via your browser settings and cookie controls on the Website.
9. Your Rights
Under UK data protection law, you may have rights to:
- access your personal data;
- correct inaccurate data;
- erase data (in certain circumstances);
- restrict or object to processing;
- data portability;
- withdraw consent (where processing is based on consent);
- complain to the UK Information Commissioner’s Office (ICO).
To exercise your rights, contact us via https://wayhop.co.uk.
10. Security
We use appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure.
11. Children
Our services are not directed to children under 16. We do not knowingly collect personal data from children under 16 without appropriate authority.
12. Third-Party Links
Our Website may contain links to third-party sites/services. Their privacy practices are governed by their own policies.
13. Changes to This Policy
We may update this policy from time to time. The latest version will always appear on this page with the updated date.
14. Contact and Complaints
For privacy questions or complaints, please contact us via https://wayhop.co.uk.
You can also complain to the ICO: https://ico.org.uk/make-a-complaint/